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Fleming County Schools has announced it is partnering with BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school markets and a division of Varsity Brands.  Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to Fleming County High School and Simons Middle School, while outfitting FCHS and SMS student-athletes and coaches in uniforms and team gear.


The agreement will debut across the FCS boys and girls teams at FCHS and SMS officially this year, and the FCS athletics programs will also benefit from access to BSN SPORTS’ line of custom branding products and customizable fanwear shops for Fleming County fans, supporters, and alumni.


“We are thrilled to establish this partnership with Fleming County Schools and support the needs of coaches, athletes and families through our local Kentucky-based sales teams,” said BSN SPORTS Sales Manager Glenn Proffitt. “By leveraging our scale and unmatched partnerships with global brands like Nike and Under Armour, we have an opportunity to enhance the experience of the Fleming County Athletics program members and supporters through access to our extensive product selections, innovation team shop platforms, and supporting branding resources.”


BSN SPORTS, which is headquartered in Dallas, Texas, is recognized as the leader in the sporting goods, apparel, and equipment industry, and has compiled several all-school deals throughout the nation, including many in the Commonwealth.


“I am excited for our student-athletes and coaches to get this partnership with BSN SPORTS.  Our coaches will be able to choose the best in uniforms and equipment that helps brand Fleming County Athletics, and our kids at both Fleming County High School and Simons Middle School will be outfitted with some the best apparel and gear anywhere,” said Brian Teter, District Athletic Director for Fleming County Schools.  “I believe our fans will also benefit from this partnership with the different kinds of apparel we will bring to our schools, not to mention, I like the professionalism and passion that the people at BSN have for their products.”


BSN SPORTS has a large regional office location in London, Ky.  Proffitt added, “Over the next five years, the district can expect a dedicated support system that allows coaches the time to focus on what they do best – positively influencing the next generation of Fleming County student-athletes.”


BSN SPORTS markets and distributes its products to more than 100,000 team sports customers in high schools and middle schools, colleges and universities, and recreational programs throughout the United States via catalog, e-commerce, and direct sales.  For more information about BSN SPORTS, visit www.bsnsports.com.


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Fleming County High School
1658 Elizaville Road
Flemingsburg, KY 41041
Phone: 606-845-6601
Fax: 606-845-3102